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Let’s look a little more closely at these surprising results.
Solving this problem requires people to literally think outside the box.
There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.
Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.
Yet participants’ performance was not improved even when they were given specific instructions to do so.
That is, direct and explicit instructions to think outside the box did not help.
Both teams followed the same protocol of dividing participants into two groups.Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle. Guilford was one of the first academic researchers who dared to conduct a study of creativity.They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.What the latest experiment proves is not that creativity lacks any association to thinking outside-the-box, but that such is not conditioned by acquired knowledge, i.e., environmental concerns.
In other words, the “trick” was revealed in advance.